According to a study commissioned by the Ministry of Culture, people in Estonia most often stay away from cultural activities due to a lack of time, high ticket prices, and poor accessibility.
The study analyzed why people who would like to visit cultural institutions are nevertheless not doing so at present. It covered museums, concerts, cinemas, and theaters, as well as art galleries and libraries—in other words, both paid and free cultural offerings.
Going to the movies is the most popular cultural activity among people in Estonia. Fifty‑three percent of respondents said they have gone to the cinema frequently over the past three years. Libraries and theaters followed in popularity, with more than 30 percent of respondents visiting them often. Museums, concerts, and art exhibitions are visited less frequently.
The main reason given for not visiting cultural institutions is a lack of time. High ticket prices were cited as the primary obstacle particularly when it comes to theater and concerts. Among older people and people with disabilities, transportation and overall accessibility also play a role, in addition to sensitivity to price.
Somewhat surprisingly in the information age, a significant reason mentioned was that information about events and activities simply does not reach people. The problem may partly be information overload, but people often do not know what services libraries or museums offer, or which performers, events, and exhibitions are taking place. A lack of information is one of the most common barriers—alongside a lack of interest—especially among young people and Russian speakers.
Read more: ERR.EE
